Visualising Information for Advocacy is a book about how advocates and activists use visual elements in their campaigns. This 170-page guide features over 60 case studies from around the world to provide an introduction to understanding visual information and a framework for using images for influence.
At Tactical Tech we have been analysing how different kinds of visual techniques serve the work of advocacy, and have been testing out our ideas. We have developed three ways to classify how the visual works in advocacy campaigns:
Flick through Visualising Information for Advocacy to get inspiration for your project, try out some of the visual techniques showcased, or find advice on how we produce visuals for advocates.
The book comes with salient reminders about the purpose and objectives for advocacy and the importance of networks. We are grateful to all the team at Tactical Tech for putting these experiences out there in such an accessible way. Essential reading for anyone using advocacy to try to make the world a better place.
It’s beautifully thorough! And I absolutely love the global perspectives that surround it. This is obviously the result of a ton of effort. Great job! I would consider this a must-read for anyone interested in action and moving people to work towards a better world.
"It is a fascinating and eye-opening book for campaigners who wish to draw in readers. I will use it in my activist forums to add teeth to our campaigns."
We definitely recommend you to get the book if you are looking for a source of inspiration and A-Z guide on the topic.
An excellent foundation-building book which provides information without over-whelming you. This book is useful to all those organizations that want to launch a visual campaign and need guidance on how to go about it.
Visualising Information for Advocacy has been developed out of our experience over the past ten years working to help campaigners and activists around the world to use information, visual representation and digital technologies in their work.
We serialised chapters from the book on our website drawingbynumbers.org, a project which provided practical advice to activists to help them navigate the maze of visualisation tools available, while also helping them to think about the kinds of visuals to use in campaigns. Drawingbynumbers.org has now been archived and the visualisation tool reviews moved to visualisingadvocacy.org.
Visualising Information for Advocacy was written and researched by Stephanie Hankey, Tom Longley, Marek Tuszynski and Maya Indira Ganesh. We are now working on our next project exploring how advocates are using and communicating increasingly complex and growing amounts of data for advocacy.